Ever dreamed of turning your passion for Pilates into a thriving business? If you love everything about health, lifestyle, and fitness, then this is perfect for you! To become successful in this industry, you must know the ins and outs before opening a Pilates studio. Below I am here to tell you what Pilates is, benefits of opening a Pilates studio, how to market it, and a full step by step guide to open an exciting Pilates studio that everyone wants to go to.
What is Pilates?
If you are thinking of opening a Pilates studio, you should touch up on some history lessons to see where Pilates came from. In the 1920s, a man named Joseph Pilates created a method called “Contrology”, later named the Pilates Method, which is considered a system for not only physical conditioning but mental conditioning.
What most people don’t realize is there are different types of Pilates classes. These include, mat, reformer, classical, contemporary, and much more. For example, mat Pilates is focused on bodyweight exercises focusing on core strength and flexibility, whereas reformer is on a machine with springs and straps and focused more on a full body workout and much more difficult and complex.
After learning about Pilates, you can clearly see that it is a lifestyle, not just a workout. With our unique tools, features, and budget friendly prices, RhinoFit is here to help you every step of the way to opening your very own Pilates studio.
Benefits to Opening a Studio
Beyond becoming a profitable business, opening a Pilates studio comes with many benefits. Not only can owning a studio can be fulfilling and rewarding, but it contributes to people’s health and happiness.
Below are just a few benefits to opening a Pilates studio:
Build a community
In comparison to other gym studios, Pilates is different in many ways. These studios are more than just a place to workout, it is a safe environment, where different types of individuals can connect and support one another. What is even more rewarding is you are helping your members achieve fitness goals and contributing to improving their health.
Creativity
Opening a Pilates studio lets you tap into your creative side and gives you the opportunity to personalize your expertise. You are free to showcase your passion and help your studio stand out from other competitors. If you have a unique vision? Do it! You have the ultimate freedom and flexibility to showcase whatever you are feeling.
High Demand
With the growing demand and popularity across various amounts of age groups in Pilates can ultimately benefit your business. By having a wide range target market your business can unlock many new opportunities for growth, enhance engagement, and foster a strong fitness community within your Pilates studio.
How to Market your Pilates Studio
To truly gaining popularity and a status in your community, you need to go above and beyond on how to market your business. By adopting these strategies below, you can position yourself in the market as a community that supports long term gains.
These strategies consist of:
- Social media
- Events and promo
- Partnering with other businesses
- Building a loyal tribe, not just clients
Step by Step Guide on Opening a Pilates Studio
With boutique fitness on the rise, Pilates has become a huge staple in many routines. While some think it might be easy, don’t know truly how much goes into it behind the scenes. Opening a Pilates studio can be difficult and stressful, however, I am here to give you a step-by-step guide to opening a successful and profitable Pilates studio.
1. Define your business plan
Having a clear set blueprint for how you want to outline your future business ideas and goals is crucial. This will outline your mission, vision, projections, goals, target market, knowing competitors, pricing strategy, and marketing strategy.
2. Obtain Licenses
Becoming a Pilates owner, you want to make sure that you have the necessary licenses and any certifications that you might need. For example, becoming an instructor, you need to pass and obtain licenses to be able to teach classes and helping your studio members.
3. Choosing a Space
Finding the perfect space can be tough, your studios location is one of the most important roles in determining success. Consider different factors when choosing the right fit. Such as, easily accessible, easily visible, parking/traffic, size, typical target audience live or work in this area, as well as does it fit with your layout structure.
4. Costs & Equipment
Opening a Pilates studio is in no mind cheap. This is a full investment that requires some funds. This includes savings accounts, loans, financing.
Equipment is one of the biggest investments when opening a Pilates studio. This includes little things such as mats, springs, mirrors, door access system, etc… Then there is flooring, rent, HVAC, speakers, décor, licenses, and employee salary.
5. Hire Instructors
The main foundation for opening a Pilates studio are your employees. Before opening you need to hire qualified instructors who have certifications and a passion for teaching others and connecting on a deep level with clients.
Your Pilates Dream Starts Here!
How Can RhinoFit Help
There are other things that go into opening a Pilates studio but hopefully that step by step guide gave you a foundation on what you must think about when building a business. With RhinoFit, you don’t have to have that crazy busy schedule and stressful situation of opening a studio. We understand that you might need a leg up in assisting with your facility operations. That is why you need RhinoFit! Our gym management software simplifies those tasks involved in managing a studio.
At RhinoFit, we offer amazing features at an affordable price that will save you that time and money. RhinoFit has automatic billing, a mobile app, member management, optimized website, and more! Now, with your understanding on opening a Pilates studio, it is time to turn your dream into a thriving fitness business! Schedule a free demo today!
