1. Define Your Targeted Audience

The first step before preparing your marketing plan is to define your targeted audience or ideal buyer profile. Who do you plan to offer your fitness services to?  Are you looking to offer specific fitness classes to a certain demographics based upon location, skill level, sport, or age group? If so, define what that program is and whom you plan to target through your messaging – whether that is kids, women, athletes. seniors, etc. Once you’re able to understand and define your ideal buyer profile you will be on your way to start building your marketing campaigns.

2.  Create Your Gym’s Campaign

The next step is to start creating the marketing content for your gym. If you don’t have a brand guideline for your gym, you should consider creating one to help serve as standard for any future marketing campaigns. Consistency in your branding and messaging is important for your gym’s long-term marketing success. Be sure to use the same logo, fonts, themes, etc. so that your audience can recall your brand after viewing it multiple times.

To start, focus more on the quality of your content rather than quantity.  Use engaging content (Videos, Images,) that represents your ideal buyer and current gym members.  If you can find a way to make your gym’s campaign fun by incorporating fitness challenges or contests it will go a long way in making your campaign a success.

Remember to keep your ideal buyer profile in mind when creating any content. You want the content to be relatable for your audience. The last thing you want to do is to use stock images or videos that don’t accurately represent your unique brand or gym’s mission. Try to keep your messaging short and to the point and make sure that you use visuals that catch your reader’s attention. As they say, an image speaks louder than words so no need to clutter your artwork or campaign with too much text.

3. Add a Powerful Call to Action

The next step is to create an appealing CTA or Call to Action. This call to action is designed for the reader to take a specific course of action such as visit your website, start a free trial at your gym, download a fitness article, or to call your gym. Make sure your call to action is large, clear, and uses actionable language. If you’re using a sign up, website form or registration page try to keep the sign-up process short and simple so that you don’t lose any leads in the client acquisition process.