In a society that never sleeps and is constantly on-the-go, a 24-hour gym not only offers unparalleled flexibility for gym-goers but also opens new, lucrative doors for you as the owner! In the ever-evolving fitness industry, the demand for a 24-hour gym has increased greatly, catering to the needs of those with non-traditional work hours or those who simply prefer the tranquility of off-peak workout times.
Operating a fitness facility around the clock can be an excellent way to maximize revenue, reach a broader audience, and keep your current members happy!
Whether you’re opening a new gym or have owned a facility for years, transitioning your gym to a 24-hour model can seem daunting, but it’s a powerful strategy to stand out and meet the diverse needs of your clientele. It’s time to be considered the “best gym in town”! So, let’s explore the various factors that have contributed to the rise of 24/7 gyms and why they have become the go-to choice for fitness enthusiasts like yourself. Read further to learn how to run your own 24-hour gym!
A 24-Hour Gym…
Accommodates Different Schedules
Members can say goodbye to rushing to the gym to get in a quick workout before it closes! One of the top advantages of 24/7 gyms is the flexibility they offer. Many people struggle to find time for exercise due to their busy schedules. A 24-hour gym eliminates this barrier, allowing members to work out at whatever time they are free! Whether it is early in the morning before work, late at night after a long day, or even just during odd hours, professionals can fit in their exercise regimen without worrying about the gym’s hours.
Increases Motivation for Shift Workers
Whether night owls or shift workers, such as healthcare workers or emergency responders, a 24-hour gym provides a valuable service that aligns with your customers’ unique schedules. This targeted approach can help you build a loyal member base among an important group of people!
Provides Convenient Access
With convenient access to your fitness facility, members can easily incorporate exercise into their daily routine to achieve their fitness goals! That is why 24/7 gyms have gained so much popularity! They offer a way for members to work out whenever it best suits them. The convenient access eliminates the barriers of time and allows clients to prioritize their health and fitness on their own terms.
Increases Number of Members and Revenue
Many people don’t want to join a gym because of the large crowds and rush hours. Now, with the non-crowded nature of 24/7 gyms, you can appeal to a wider range of members! People can choose to work out whenever they desire, and this leads to more people joining your gym. This increase in membership can lead to higher revenue streams. Additionally, offering unique membership plans tailored to 24-hour access can further boost your income.
Creates a Sense of Community Beyond Traditional Gym Hours
Even outside of regular gym hours, you can still experience a strong sense of community at 24/7 gyms. One of the top reasons why these gyms are gaining popularity is because they provide a space for individuals to connect and bond with like-minded people, even when they’re working out at odd hours. In traditional fitness facilities, the sense of community can be limited to the time spent during classes or when it is rush hour. However, at a 24-hour gym, the community extends during those hours.
How to Run a 24-Hour Gym
1. Understanding the Demand
Every city, business, and fitness facility is different. The first step to running a 24-hour gym is to recognize the demand in your area. Are there shift workers, night owls, or early birds looking for a gym that fits their schedule? Most likely so! It is crucial to understand your target audience so that you can tailor your services to fit their needs.
There are numerous ways to do this. One of the easiest ways is simply just asking your members. Email your members, post a survey on social media, or just ask in person! Having a clear understanding of what your clients need is one of the most vital tasks as a fitness business owner, and it is essential to be prepared!
2. Powerful 24/7 Gym Technology
Without powerful 24/7 gym technology, it would be nearly impossible to run a safe and practical 24-hour gym. From access control systems to member management, gym technology offers solutions that automate operations and enhance member experience.
RhinoFit’s gym software with door access control provides gym owners with the freedom to leave the gym if necessary. Operate a 24-hour facility with ease, knowing only your members have access! When members swipe their bar code, key fob or key tag to gain entry, our gym software makes a record of the event, viewable in several of the RhinoFit reports. You’ll need an internet connection and electric outlet to connect the door access control to the software, and then you are good to go! Our door access control system boosts your member experience and business revenue, without having to add more staff.
- Access for Current Members: The RhinoFit door access control system ties to your member database. When a member scans their barcode, the system looks up the member, verifies their membership and only allows entry if the user’s membership is current.
- Voice Greeting Feature: Our voice greeting feature is the perfect accessory for the door access control system. You have the ability to create personalized messages for members as they scan their key tag to gain entry.
- Track Member Access: The access tracking feature logs all members who enter the gym. At a glance, know how many people are in your gym at any given time. Track periods of high volume and reach out to members who are coming to the gym less often.
3. Safety First
As always, safety comes first. When it comes to a 24-hour gym, safety is paramount! Invest in secure access systems, like key cards or fobs, to ensure your members can enter your facility outside of staffed hours. Additionally, you may also want to consider installing surveillance cameras throughout your facility to enhance security and provide peace of mind for your members.
Whether it is your staff members at work or your members working out, we all want to feel safe! Especially during odd hours of the night. It pays to ensure you’re doing your due diligence. Also, showing that you care is one of the best ways to create a loyal and devoted fitness community that is willing to come back to your fitness facility time and time again.
4. Staffing and Maintenance
One of the best parts about operating a 24-hour gym is that your staff doesn’t need to work around the clock! Your facility can remain open even when you or your staff aren’t there. However, regular cleaning and maintenance are pivotal to ensuring your facility remains a hygienic and welcoming environment. You may consider hiring overnight cleaning staff and ensure that there is always a way for members to reach someone in case of an emergency, whether it is through on-call staff or a remote monitoring service.
5. Market your 24-Hour Gym!
Now for the fun part! It is time to let everyone know about your new and improved 24/7 gym! Highlight the benefits of your 24-hour gym and emphasize the convenience, flexibility, and commitment to meeting diverse needs. Send a blast email, text, or mailer to members and market towards potential customers on your social media channels. Hang up eye-catching flyers at your entrance and around your gym walls. This will be sure to grab people’s attention and increase your member retention!
Running a 24-hour gym offers a unique opportunity to cater to an underserved segment of the fitness market. By understanding your target market, putting safety first, prioritizing maintenance, and using RhinoFit’s door access control, you’re on the road to success! It’s time to set your gym apart with 24/7 facility access!
