Trying to think of ways to make your gym more exciting and fun? Want to boost your business even more and engage with people in the community? Coming up with gym event ideas is the key to success! To make a lasting impact, gyms must step up their marketing initiatives to attract new members while also retaining loyal ones.
What is a Gym Event?
A gym event is a planned activity designed to serve as a powerful tool for gyms to achieve various goals. Those goals could include boosting engagement, attracting new clientele, and effectively improving the gym’s brand. These events are highly adaptable and can be manifested in many ways. Gym owners can tap into their creative, dynamic, and unique side what kind of gym event ideas they want to inject into their routine.
Marketing your gym ideas can be an incredibly difficult task. As well as figuring out the steps on how to even host a gym event can be stressful. Which is why I am here to show you some top 10 gym event ideas, the benefits of putting on these events, the step-by-step process on how to implement your gym event ideas, and lastly how RhinoFit is the best fitness software out there to help you along with the process.
Top 10 Gym Event Ideas
There are many tasks that come with owning a gym. With such a competitive industry it’s more than just about weights and machines; it is about building a strong, loyal, and welcoming community. As an owner you want to have members that keep coming back. Hosting gym events is the solution to that, to have a space where members can foster relationships and connections. What gym events can do for you is increase your retention, create a fun, motivating atmosphere. No matter what kind of gym you are, these 10 engaging gym event ideas need to be implemented into your business.
Open Gym Days
Having open gym days is an important key to gaining more traction in your community. By inviting nonmembers to explore your gym for free, it gives you as an owner potential client. This is also a low-pressure way for them to check out the facility and meet their employees and fellow members.
Fitness Challenge
Another great gym idea is a fitness challenge! This is a fun and exciting way to get people eager to workout. For example, hosting and organizing something like a 30-day challenge sparks interest because of the competition. To even go further you can offer prizes for being on the leaderboard, give them shoutouts on social media which will ultimately keep them engaged.
Guest Speaker/Instructor
Bringing in a fitness enthusiast, a well-known nutritionist/health expert, or even a motivational speaker, for a special limited-time session. Bringing in people that are well known in the area are great role models that can speak to your members to get motivated or inspired. Ultimately, bringing in this event offers educational value and gives members an important opportunity and experience that is out of their normal gym routine.
Wellness Workshop
Many members’ reasons for going to the gym are to work out all that stress and take just a short amount of their time out of their day to just be carefree. Hosting a wellness workshop can cover these topics like stress and anxiety management, sleep, and nutrition plan and recovery. These workshops will position your gym as not just a place to work out, but a place that is welcoming and genuinely cares about people’s well-being and health.
Charity Event
As a business owner in the community, it is important to always give back. Hosting a fundraiser or donation class will make an amazing experience for members. For example, hosting something like a yoga class for a specific cause or charity.
Member Appreciation Week
Without your loyal and amazing members, your gym wouldn’t perform well. By celebrating your members shows how important each one of them are. Showing them appreciation, you can hand out personalized giveaways, free swag, or even a raffle. By having these personal touches and small tokens of appreciation, it goes a long way into building loyal and long-lasting relationships.
Dance Workout Class
Instead of being a gym with equipment, making yourself known and what differentiates you from other competitors is switching up the vibe. Hosting fun dance classes such as hip hop, Zumba, or even ballroom dancing is a great way to attract possible new members who may be intimidated by the traditional workouts.
Facebook Walk-a-Thon
A Facebook walk-a-thon is something that is super unique that will 100% differentiate your gym from others – in the best possible way! This excellent marketing strategy encourages movement and community, uniting members and potential members of all fitness levels for weekly walks and social interaction.
Weightlifting Contest
For your dedicated members and those who enjoy a bit of friendly rivalry, hosting a weightlifting contest can be a fantastic way to boost engagement and create a sense of community within your gym. These contests, such as a deadlift competition or an Olympic lifting competition, provide a platform for individuals to test their strength and technique in a supportive environment. You can tailor the competition to different skill levels and weight classes to ensure inclusiveness.
Family Fitness Day
This space could feature age-appropriate activities like obstacle courses or parent-child workout stations, fostering a fun and inclusive environment that encourages the whole family to get active together. With these specific family fitness days, having a dedicated kids’ area within the gym, where parents can exercise while their children play safely, would be a huge benefit for many families who currently can’t attend due to childcare constraints.
What are the Benefits to Hosting Gym Event Ideas
Increase Member Retention
With these gym event ideas, it gives a sense of encouragement for current members to keep coming back to your fitness facility, making them loyal and continuing renewing their membership.
Attract New Clients
With the marketing of the gym events ideas, these events will bring in new guests and potential prospects to become paying members.
Build Community and Consistency
Hosting diverse gym events and classes creates a strong community by attracting individuals with various fitness interests. Creating a community through engaging events and diverse classes can strengthen member connections and encourage them to see your gym as more than just a place to work out. When members form relationships and feel connected, they are more likely to stay engaged and view your gym as a central part of their routine.
Differentiate Your Brand
Hosting unique and engaging gym events is an excellent strategy for gyms to differentiate themselves in a competitive market. By offering diverse and exciting activities, gyms can attract new members, retain existing ones, and foster a strong sense of community. These events can range from fitness challenges and themed workout days to workshops, competitions, and even social gatherings, providing a variety of options to appeal to different interests and fitness levels.
Host a Gym Event with RhinoFit’s Built-in Calendar
With all this information you might be thinking, this is going to be difficult to execute. I am here to tell you that planning and managing this isn’t going to be complicated. That is because RhinoFit does these tasks for you! With RhinoFit’s calendar feature, you can effortlessly add classes, appointments, and events. The calendar feature allows staff members to easily manage it by editing the classes, deleting the class, specifying the instructor, adding a workout of the day, and adding a member to the wait list. In addition to the waitlist, you can add a drop it, edit the reservation or waitlist, and mark members attendance. Also, by members downloading the RhinoFit Hub Mobile App, they have access to making reservations themselves. How awesome is that!
Whether you are hosting a wellness workshop, charity event, or a weightlifting contest, RhinoFit’s calendar helps streamline the entire process. We make it easier for you so you can focus on delivering an unforgettable experience.
Ready to build a community and boost engagement at your gym? Let RhinoFit do the heavy lifting for you and bring your gym event ideas to life!