Stay Connected with your Gym Members with Email & Text Automation
Email and text automation help businesses and clients stay connected. Staying connected with your clients is an important part of any business. However, not every gym owner has the time to build a personal relationship with every client. Therefore, it’s important to utilize all the communication tools available. Setting up email & text automations will help improve member communications.
Use An Email Marketing Platform
Utilizing an email marketing platform will help achieve your goal. Automate messaging by designing custom email campaigns, workflow automations, and text messages. Send them to your clients automatically using the marketing platform. Eventually, communication gaps will narrow. Issues regarding class time changes, membership bills, or upcoming events will all become a thing of the past.
6 Sample Email or Text Automations for Gyms
- SMS Appointment Reminder
- Upcoming Bill
- Expiring Membership
- Birthday/Anniversary Messages
- We Miss You
- Welcome Emails
In addition to automating your emails and text messages, most email marketing platforms give you the tools to automate your audience segmentation, lead nurturing, and retention.
Automating Your Audience Segmentation
You can automate your audience segmentation by setting up custom triggers. Triggers simply perform an action based on another action. For example, if a subscriber opens your email and clicks on a link, they’re most likely interested. However, if they fill out a subscriber form you can assume they’re very interested. You may set up a trigger to move interested subscribers to a more active mailing list. Conversely, if they never interact with any mailings, you might drop them to a less active mailing list.
Automate Lead Nurturing
Creating a workflow automation is a great way to nurture subscribers into becoming customers. Since over 50% of your qualified leads are not ready to make an impulse purchase or buying decision, nurturing your customers becomes an important part of your client acquisition process. Automating lead nurturing is a simple process to set up, that just involves creating a workflow automation based upon a subscriber’s level of engagement. When someone downloads content or clicks on a link in an email you can set up a trigger to send an automatic email to your subscriber to help push your subscriber toward conversion.
Automate Retention
Stay in touch with your members by sending out happy birthday or anniversary emails, we miss you emails, or alerts for expiring memberships. This will help you to stay better engaged with your members while helping to improve your client retention rates.
Another way to stay connected with your client base is to set up email triggers based upon your client’s fitness journey and workout results. By acknowledging your member’s achievements or progress along the way, this will help to build your client’s confidence while also reinforcing your customer’s loyalty to your fitness program. This can be done by setting up an email automation to go out to your clients for celebrating personal records, workouts completed, or other fitness milestones.
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