While online advertising and social media have become popular marketing tactics, print advertising is still a powerful way to reach potential members! Mailers, local newspapers, magazines, and posters are effective ways to showcase your gym’s offerings. They are also a great way to include your own personal touch! Learn about these 15 print campaign ideas:
- Bring a Friend/Referral Handout Print Campaign
- Marketing Offer Print Campaign
- “Follow Us on Social Media” Print Campaign
- Event Banner Print Campaign
- “Give us a Review” Print Campaign
- Monthly Newsletter Print Campaign
- Member Appreciation Day Print Campaign
- Brochure Print Campaign
- Fitness Challenge/Event Print Campaign
- Business Card Print Campaign
- Holiday Offer Print Campaign
- Unique Membership/Class Offering Print Campaign
- Gift Certificate Print Campaign
- Product Catalog Print Campaign
- Fitness Assessment Print Campaign
1. Bring a Friend/Referral Handout
Referrals are a critical lead-generation tool, especially for gym owners! Through member referral campaigns, you have the power to get more customers through your existing clients. A great referral print campaign can grow your business in an organic and relatively inexpensive way. Turn your members into brand cheerleaders and encourage referrals by offering the right incentive.
Member referral handouts can be quite simple to construct and send out! Make sure to include a QR code to the referral form and then have your members send the link to whomever they want to invite. Make this a fun and exciting opportunity!
2. Marketing Offer Mailer
Who doesn’t love a good offer or promotion? Create and implement a print campaign that centers around limited time offers, discounts, and promotions. Advertise exclusive discounts and promotions on gym memberships, personal training sessions, fitness classes, or merchandise to encourage engagement and increase sales. To create a sense of urgency, provide a clear timeline so potential members will “act now”! If possible, you may want to include a countdown timer. Below are 3 marketing print campaign ideas:
- Smash your New Years Resolution – 50% Off First Month!
- Become a Member and get Free Gym Gear!
- Try out your First Class for Free!
3. “Follow Us on Social Media” Poster
You have the potential to reach hundreds or even thousands of potential members through social media! The more followers you have on your platforms, the more engagement you will get and the more attention your business will get. In your social media print campaign, you want to make following you hard to resist! Highlight exclusive content, behind-the-scenes access, special offers, and contests to encourage engagement and build a follower base. Advertise your social media accounts all over your facility and always include them in any print campaign you send out!
4. Event Banner
Promote upcoming events, classes, or special offers with event banners! These print campaigns create visual excitement and awareness among members about activities happening at the gym, while also attracting new customers while highlighting key details like dates, times, and features. Make sure to proudly hang up your banner in or outside of your gym! If you want to take it a step further, send out post cards to your members as well!
5. “Give us a Review” Poster
It’s simple: people trust other people’s judgement. Turn this trust into profit by maximizing member reviews! Hang up posters on your gym walls, hand out cards at your front desk, or mail post cards to members! There are many ways to do it. Make sure to include a QR code that leads the member to a place to leave their review, like your Google Business Listing! Online reviews are crucial because many people search for new gyms online. Seeing positive reviews helps potential members decide and they are more likely to visit a highly rated fitness center. 5-star Google reviews also help your business rank higher and gain more website traffic. Therefore, print review campaigns are essential to your business’ success!
6. Monthly Newsletter
Newsletters are a great way to educate and engage with your existing clients! Create a monthly newsletter that provides valuable content related to fitness, nutrition tips, success stories, and upcoming events. Newsletters allow you to include the most information in one campaign. Newsletters are crucial for keeping your members in the loop! Use captivating headlines, high-quality photos, and personalized content to build a sense of community and reinforce your fitness business as a trusted resource.
7. Member Appreciation Day Poster
Your business wouldn’t be successful without your members! For member appreciation day, host a special event exclusively for members, such as fitness workshops, social gatherings, or appreciation parties! Have an open gym with vendors, free samples, and custom merchandise. Members can bring their friends and family to join in on the fun! Make sure you advertise it through social media, posters, and mail! Hang them in your gym for all your loyal members to see.
8. Gym Brochures
Whether you offer personal training, group classes, or just an open gym, you want to make your services known! Your facility need brochures to effectively market your services and facilities to potential members, providing a tangible way to showcase your offerings and attract new customers! Although you want your brochures to contain detailed information, make sure they aren’t too overloaded with text. Include captivating images, icons, and don’t forget to include your business information!
9. Fitness Challenge/Event Poster
Finding the motivation to work out can be difficult for both new and existing members. A powerful way to attract potential members is to create challenges. Fitness challenges give people a new goal that is fun, achievable, has a clear timeline, and a plan to follow. Challenges also bring people together. With a healthy sense of competition, potential members can bond with others and feel a deeper connection to your unique gym community!
Beyond fitness challenges, you can host other fitness events, like a webinar focused on sports nutrition. In your print campaign, make sure to clearly outline the event and provide a QR link with additional details. Through images and an exciting tone, make this event hard to resist!
10. Business Cards
You should always be prepared to hand out a business card! You never know when you will be given an opportunity to market your business. Business cards are a classic print marketing tool that should not be underestimated! Design professional and visually captivating business cards that highlight your name, contact information, and the services you offer. Carry them wherever you go, and hand them out when networking, attending fitness events, or even when you’re just on-the-go! A well-designed business card can leave a lasting impression and lead to new members.
11. Holiday Offer Handout
No matter the holiday, promotional holiday campaigns are an excellent way to grab people’s attention. Although some ideas might seem quite simple, people enjoy uncomplicated concepts, especially during busy times like the holidays. People enjoy coming together and trying new things during the holidays. So why not take advantage of this? Below are 5 holiday print campaign ideas that will be impossible to resist!
- Holiday-Themed Membership Packages and Gift Cards
- Offer Holiday Discounts on Classes and Products
- Advertise Holiday-Themed Fitness Events
- Send Personalized Holiday Emails
- Launch New Year, New You Campaigns
12. Unique Memberships/Class Offerings
Advertise or mail out flyers that promotes special membership and class offerings to attract new clients! Design an attention-grabbing print campaign that shows your different classes and includes enticing discounts or a free trial offer! Everyone prefers something different, and you never know what unique offer will grab someone’s attention! Strategically place them in a local coffee shop, smoothie shop, or other high-traffic areas. Don’t forget to include a strong call-to-action and contact information to encourage potential clients to take action!
13. Gift Certificates
In a competitive fitness landscape, standing out can be just as challenging as a tough workout! To capture your members’ attention and boost revenue, consider giving out gift certificates. Gift certificates can be a powerful marketing tool that can keep your clients happy and loyal. Providing options that resonate with a variety of fitness goals and interests can turn satisfied members into enthusiastic ambassadors for your brand.
Below are 5 gift certificate campaign ideas:
- Personal Training Packages
- Nutrition Consultations
- Membership Packages
- Group Class Gift Card
- Fitness Gear and Apparel Discounts
14. Product Catalog
Show off all your fitness gear, apparel, and supplements with a product catalog! Highlight each individual product and make sure to include an image, the price, and description. Your product catalog is a one-stop shop for members to see the different items you’re selling! A product catalog is a great way to both advertise your unique products and inform your members.
15. Fitness Assessment Form
As many fitness professionals know, fitness assessments are crucial for tracking members’ progress and overall health journey. Another beneficial print campaign idea is creating a fitness assessment form. A fitness assessment is roughly a 30–60-minute consultation with a health and fitness professional where you are tested on the 5 components of fitness: body composition, muscular strength, muscular endurance, flexibility, and cardiovascular endurance. Use the fitness assessment form to track each client’s data, go over the information in detail, and look back on progress.
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