- 7 Day Free Trial Offer
- Free PT Session or Online Virtual Training Class
- Bring A Friend Day/Refer A Friend Program (Free month)
- Free Open Gym or Member Appreciation Day
- Nutritional Advice & Recommendations
- Workout Videos/Pictures
- Workout of the Day & Fitness Tips
- Daily Motivational Quotes
- Birthdays/ Workout Milestones/We Miss you
- Class & Event Reminders
- Member Surveys
- Promotions on T-Shirts, Supplements, or other Gear
How to measure the success of your Email Campaigns:
Open Rate – Most email platforms will measure the open rate of your email (the total amount of opens/total emails sent) If you not getting your subscribers to open your email then you’re not getting your message out to your users. The last thing you want to do is spend hours creating new content only to have your messaging left unopen. Building a catchy, creative subject line is a critical component in getting your members to open your email. Try to keep the email subject line short enough so that users will see the entire title by tablet or mobile while avoid sales words in your subject.
Click Rate – This KPI measures your click-through rate of your email campaign (amount of clicks/opens). When creating an email campaign is important to utilize buttons or links with a compelling call to action. This will help to push more readers to download your content or visit your website. Try to limit your call-to-action to one simple button or link.
Subscriber Forms – Measuring your signups each month is a great way to measure the overall success of your email campaigns. If you have a lot of readers taking action and signing up for free trials or downloading content then you know you have created a successful email campaign with engaging content.
Unsubscribed/Spam Complaints – Another way to measure the outcome of your email campaigns is to track the percentage of un-subscribes users each month. If you are getting a high percentage of unsubscribed emails then you should look into changing your content and your call to action. Make sure the content is relevant and valuable to the reader that is getting the email.
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