10 Fitness Email Templates to Maximize Sales

Image of Fitness Email Templates to send in 2025

10 Fitness Email Templates to Maximize Sales

Are you a fitness professional or gym owner looking to maximize sales revenue in 2025? Do you want to take your business to the next level? Email marketing is one of the most effective digital marketing strategies out there! Creating and sending out fitness email templates are essential to your success!

Email marketing continuously offers value to your clients and keeps you at the forefront of their minds. You have full power over how and when to engage with your customers! Send as many or as few emails to the people of your choosing. Not only that, but email marketing is one of the most inexpensive tools compared to other marketing channels… it’s truly a win-win!

Learn about 10 fitness email templates to send in 2025 and boost sales in no time!

1. 7 Day Free Trial Offer Email Templates

Image of a 7 Day Free Trial Offer Fitness Email Template

It’s rare for people to pass up a free offer! Design an email template offering a free trial to potential members. Most of the time, a free trial turns into a paying member.

Invite prospects to try your gym for a limited time at no cost. By emphasizing the benefits of a free trial, these emails are designed to attract attention, drive interest and motivate action. You can even use these fitness email templates to build trust and eliminate any barriers to entry for potential customers. But first, you must capture their attention! That is why subject lines are essential. Below are 5 subject line ideas for your next free trial email:

  • “You’re just one click away…”
  • “FREE TRIAL – No strings attached!”
  • “Unlock your free trial today”
  • Try it FREE for 7 days!”
  • “Limited time: Free trial offer”

2. Member Referral Email Templates

Image of Member Referral Fitness Email Template

Referrals are a critical lead-generation tool, especially for gym owners! Through member referral emails, you have the power to get more customers through your existing clients. A great referral email can grow your business in an organic and relatively inexpensive way. Turn your members into brand cheerleaders and encourage referrals by offering the right incentive.

Member referral email templates can be quite simple to construct and send out! Make sure to include a link to the referral form and then have your members send the link to whomever they want to invite. Make this a fun and exciting opportunity!

3. Free Fitness Consultation Email Templates

Image of a Free Fitness Consultation Fitness Email Template

Offer a free health and wellness consultation for potential new members! Often, many people don’t join a gym or studio because they don’t know where to even begin. By offering a free consultation, you’re making it easy for people to get started! Essentially, you are helping them kickstart their fitness journey… for free! In your email, make sure to outline the process of the consultation and even offer to show them around your facility. When a member sees potential, they will be more inclined to join your facility and begin their health journey. These fitness email templates are the perfect way to get a potential clients foot in the door!

4. Fitness Challenge Email Templates
Image of a Fitness Challenge Fitness Email Template

Do you want to build an engaged community and grab people’s attention? A fitness challenge is a fantastic way to spark healthy competition and get members making the most of their membership investment too.

Finding the motivation to work out can be difficult for both new and existing members. A powerful way to attract potential members is to create challenges. Fitness challenges give people a new goal that is fun, achievable, has a clear timeline, and a plan to follow. Challenges also bring people together. With a healthy sense of competition, potential members can bond with others and feel a deeper connection to your unique gym community!

In these email templates, be sure to create a captivating subject line and outline the challenge in great detail. Clearly display the time and date and let everyone know this is something they don’t want to miss out on!

5. Limited Time Offer Email Templates
Image of a Limited Offer Fitness Email template

Send email templates that center around limited time offers, discounts, and promotions. Advertise exclusive discounts and promotions on gym memberships, personal training sessions, fitness classes, or merchandise to encourage engagement and increase sales. To create a sense of urgency, provide a clear timeline so potential members will “act now”! If possible, you may want to include a countdown timer. Below are 3 “Limited Time Offer” ideas:

  • Smash your New Years Resolutions – 50% off First Month!
  • Become a Member and Get Free Gym Gear!
  • Try out your First Class for Free!
6. Charity Event Email Templates
Image of a Charity Event Fitness Email Template

People love giving back and helping out their community! Promote charity events or community initiatives organized by your gym through email, encouraging member participation and fostering a sense of giving back. These emails have the potential to reach hundreds or even thousands of people in your community! When people attend the event(s), they’re automatically introduced to your fitness business. Not only is this a great charity opportunity, but it is the perfect way to bring both members and nonmembers together and get your brand name out there!

7. Fitness Tips Email Templates
Image of Fitness Tips and Guides Fitness Email Template

People appreciate receiving helpful information from the experts… you and your staff! Send targeted emails that provide fitness tips and strategies, emphasizing the convenience and effectiveness of your fitness business. Whether you want to share informative articles, healthy recipes, or the best supplements for recovery, potential members will greatly appreciate the insight! These emails could be occasional or regular and can be centered around seasonal events. You can even take it a step further and include education guides for your readers to download. The choice is yours! Below are 5 examples:

  • Best workouts to complete in 30 minutes
  • Why stretching is just as important as your workout
  • 5 healthy dinner recipes
  • Supplements for performance and recovery
  • The best energy boosters
8. Product Launch Email Templates
Image of a Product Launch Fitness Email Template

Who doesn’t love new products? Product launch emails create anticipation, generate excitement, inform the recipient about something new, and drive traffic to dedicated landing pages!

Whether you’re launching new gym apparel, supplements, or equipment, you want to get the word out there. These fitness email templates allow you to show pictures of new products, describe what they’re all about, and even offer limited time deals! With strategic structuring and a few important inclusions – like visually appealing graphics and a good subject line – your email can stand out in an inbox and make your launch day a success!

9. Product Spotlight Email Templates
Image of a Product Spotlight Fitness Email Template

Similar to product launch email campaigns, product spotlights allow you to share product information but only focus on one specific product. These email templates are used to highlight a product’s features, benefits, and unique selling points. The best spotlight emails focus the potential customers’ attention on a single product to inform, engage, and persuade them by making it clear what the product’s value is, and how it stands apart from the competition. People care about how the product can help them. That’s why it’s vital to:

  • Introduce the product: Whether you include images, videos, or a webpage link, you want to make it easy for someone to be able to explain what your product does after looking at your email.
  • Show off the amazing features: Demonstrate how the problem is solved by reinforcing your written messages with strong images, illustrations, or videos!
  • Provide the proof: Use your product spotlight as an opportunity to demonstrate the actual impact that it’s had! Maybe even back it up with reviews from real users.
10. Holiday Promotions Email Templates
Image of a Holiday Promotion Fitness Email Template

No matter the holiday, promotional holiday emails are an excellent way to grab people’s attention. Although some ideas might seem quite simple, people enjoy uncomplicated concepts, especially during busy times like the holidays. People enjoy coming together and trying new things during the holidays. So why not take advantage of this? Below are 5 holiday promotion ideas for your next holiday email campaign:

  • Holiday-Themed Membership Packages and Gift Cards
  • Offer Holiday Discounts on Classes and Products
  • Advertise Holiday-Themed Fitness Events
  • Send Personalized Holiday Emails
  • Launch New Year, New You Campaigns
DailyStory | RhinoFit

Ready to get started on your own fitness email templates? DailyStory is an automated digital marketing platform you can trust! DailyStory has partnered with RhinoFit and built a direct integration, so the two systems talk automatically and seamlessly.

RhinoFit and DailyStory work with business owners, just like you, to make marketing easy! We’ll put the power of beautiful, automated digital marketing in your hands, so you can create sales, build loyalty and know how you did it. Find, sell, retain and repeat to grow your fitness business.

You will have a full suite of marketing tools to help grow your fitness business. This includes:

  • Automation, which can support drip campaigns, happy birthday offers, more complex campaigns involving integrations and more.
  • Popups that can help you acquire new customers by highlighting offers when customers enter or leave your website.
  • Web forms, which are used to collect leads for your offers.
  • Landing pages that stand alone and help convert leads into customers
  • Reusable and trackable QR codes, which can be used for print or digital marketing.

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